Milt Olin Foundation

The Milt Olin Foundation’s mission is to eliminate distracted driving related fatalities and injuries. Through education, community awareness, collaboration and advocacy we are part of the solution to eradicate the distracted driving epidemic.

Louise Olin Speaking at the Ride of Silence in North Hollywood, 2016

Our primary brand message is the #StopWrex movement. Wrex is a simple-minded dinosaur that is addicted to his phone. He serves as an example of what type of driver not to be on the road. Forest fires have their own mascot, Smokey the Bear. Our goal is for Wrex to be a universal symbol against distracted driving.

Don't Text, #StopWrex Graphic and Logo

Wrex invites drivers to take the #HandsOff Pledge (online and via our app) and to act responsibly by being #HandsOff their mobile devices while driving. Together we can create change in our communities and change this deadly habit that smart phones have created. 

Milt Olin Foundation x Yield To Life Speaking at a Cycling Event